Supply Chain Management
Network Design in the Supply
A ideal framework intended for facility site
Gravity techniques for location
Plant location versions
1 . Network Design and style Decisions
Facility function: What role should each facility enjoy? What techniques should be performed at each center?
Service location: Where should features be located?
Capacity allocation: Just how much capacity ought to be allocated to each facility?
Market and supply allocation: What markets should certainly each facility serve? Which in turn supply resources should feed each service?
(How many vegetation, DC's, retail stores, etc . to develop? )
Patterns, develops, produces, markets, solutions and supports a range of computer systems, which includes
enterprise devices (servers, storage area and marketing products and workstations), notebook computer devices,
devices software and peripherals.
Services that help maximize information technology (IT), rapidly deploy systems and educate IT professionals and consumers.
Financing alternatives, asset supervision services and other customer financial services for its organization and client customers in the usa through Dell Financial Services D. P., a joint venture among Dell and CIT Group, Inc.
The Company is generally managed over a geographic basis: the Unites states, Europe and Asia Pacific-Japan.
Founded in 1984
Employs 83, 000 people worldwide
Revenue: 62. 70 B
Enterprise Benefit: 19. 2 B
Profit Margin: several. 36%
Founded by Michael Dell
Assemble & market individual PCs
Sell off through stores
Withdrawn from retail
to retail funnel
Focus on providing the best possible consumer
experience simply by directly advertising computing items
and companies online
– Direct customer relationship
– Products and services targeted at specific customer sections
– Lean production
– Just-in-time production
– Close marriage with suppliers
LAPTOP OR COMPUTER Maker
6% cost benefits
Detailed customer knowledge
Limited buyer reach
Dependence on strong company
Go to price tag channel in 2007
Market share lessens
– PERSONAL COMPUTER shipment device share: HORSEPOWER 19. 1%, 3. 9% over Dell.
– first quarter, 3 years ago, HP: twenty eight. 2% market growth, Dell: -6. 9%
Dell's past CEO Kevin Rollins resigned, Michael
– " The direct model was a trend. It's not really a religion, "
A large amount of customers still need to see and touch before
putting down their very own hard earned money
COMPUTER Market Shares in 2013 (US)
LAPTOP OR COMPUTER Market Stocks and shares in 2013
– Corporations buying at least $1M annually (Fortune 1000)
– 60-70% of total revenue
– Committed sales staff
– Small & medium businesses
– Individual customers (home & office)
Public & international customers
Order -> configuration
Kitting: chassis + spec piece
– Cords, connectors, motherboard, memory from inventory
– Other necessary modules (HD, CD-ROM, DIGITAL VIDEO DISC, etc . )
Software down load
Power & test
Business Procedure Improvement
– Various types share parts
15 important suppliers (85% of materials)
World class quality
Warehouses 12-15 mins from Dell production facilities
2 hours of inventory
– 2hrs pertaining to assembly
General Business Tactics
Cost management: focus on getting advantages by simply reducing their economic costs below the costs of its competitors
Size big difference
Economies of scale
- volume of creation
- particular machines
- cost of plant & gear
- employee specialization
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