P1 Intro to Marketing

 P1 Introduction to Marketing Essay

Product 3: Introduction to Marketing

Task 1: P1

Marketing may be the act of publicising products and offers to customers to get them to want to buy it; this might be via the tv set, a poster or radio. Marketing has the customer at the centre of its activities and wants to build client relationships to keep them heading back. Another meaning of marketing is the actual actions of advertising an item or service to clients, like in a retail purchase example.

Ruben Lewis' goal: serving consumers with talent and justness. John Lewis' marketing strategies support this simply by advertising a large option of client services on the website including; Queries, Delivery challenges, New Customer Registration, Instructions and Comes back, Gift Vouchers and Discount rates and much more.

Oxfam's aim: to work with others to overcome poverty and suffering. Oxfam's marketing plans support this by displaying adverts on television about how you may donate in almost any method and demonstrating emotional real world stories that provide you to donate.

Public Sector Organisations

In the public sector marketing is employed by advertisements on the television, for example the UK police put up an advert about medicine driving to deter persons from doing it. The police also produce flyers explaining regarding drugs and how to get help or find out to just increase awareness about what drugs may do, in addition they send out officers to educational institutions to speak to small teenagers. This kind of marketing great as it is one on one and personal where as you might not listen to a TV SET advert so well.

Another general public organisation, the NHS, utilize advertising within the television. All their most recent is about cervical cancer and aims to increase awareness regarding the jab and that young ladies need to take that. The advertisement itself starts off of with catchy music and grabs people's focus and makes them more likely to remember that there is a jab against cervical cancer.

Private Sector Organisations

In the...

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