Exclusive Sales online: the Case of Vente-Exclusive. Com

 Essay in Private Product sales on Internet: the Case of Vente-Exclusive. Com

TABLE OF ARTICLES:

INTRODUCTION................................................................................................................................. two VENTE-EXCLUSIVE. COM.................................................................................................................. 2 COMPETITORS.................................................................................................................................. 3 PURCHASE QUALIFIERS......................................................................................................................... 5 BUSINESS AND OPERATION TRICKS OF THE FIRM…........................................................ 4 -General trends........................................................................................................................ 5 -Specific strategies.................................................................................................................. 5 PROCEDURE DECISIONS BY VENTE-EXCLUSIVE. COM................................................................. 7 SUMMARY..................................................................................................................................... 7 BIBLIOGRAPHY.................................................................................................................................. 8

INTRO

Retailers generally produce too much quantities of their products, which is sometimes called overstocks. At the conclusion of the 12 months, those unsold products entail a lot of money to prospects companies, that have to find a method to sell these people off. In 2001, a superb Frenchman, Jacques-Antoine Granjon, found the solution to that problem: he invented the idea of ‘online personal sales' and created the company Vente-Privée. com. The idea is fairly simple: a great Internet-based business buys, at an affordable, the overstocks of a trend or life-style retailer and organizes a customer via its website. Considering that the products will be from the past season, the web page proposes special discounts between 30% to 70 percent compared to the retailer price. Being allowed to get involved to the deal, the potential consumer must initial receive a great invitation from a existing member of the web site, which produces a feeling of exclusivity. The buy and payment of the articles are done via the website and when the sale is over, they are brought to the customer. The Internet-based business takes almost everything in charge, from your description as well as the pictures with the products towards the delivery of the goods towards the final client. The whole method takes among 1 and 4 weeks, as well as the customer has got the right to mail his order back to the e-commerce organization if it won't fit him. Vente-Privée. com was the first company to launch this sort of business, and has been followed by hundreds of fans on the five continents. Among the most famous companies, we can brand Gilt inside the United-States, Vente-Exclusive. com, Snapstore and Just& Only in Belgium, ShopVIP in the Netherlands, and many others. In the last decade, Net has become a extremely important sales channel for many brands. Very rare would be the businesses that don't have their particular website. This contributed more to the advancement online non-public sales. Competition has become intense, and this is why these companies have to differenciate in the event that they want to be in the contest.

VENTE-EXCLUSIVE. COM

Vente-Exclusive. com is a Belgian-based company, developed in 2006 and delivering in Belgium, The Netherlands and The duchy of luxembourg. The initial sales had been launched in 2007 and since then, the corporation has become leader in Athens, and more generally in the Benelux countries, with more than 1 mil members and 47 employees. In 2010, Vente-Exclusive. com offers sold much more than 500 500 fashion and lifestyle items, which built them reach a proceeds of of sixteen million euros. The market talk about of the organization is about 35% in Belgium, but it can be difficult to examine because Vente-Exclusive. com is the only firm...

Bibliography: Publication

Reid, Serta R., (2004), Operations Management, John Wiley and Daughters, New-York

Kurzer, L. (2008), Les sites de ventes privГ©es au banc d'essai, coming from Le Stage, 1853, 136-137, March twenty 2008.

Kessous, E. (2001), Le commerce Г©lectronique ou la continuitГ© de la chaine logistique. Para l'approvisionnement dieses sites Г la renvoi aux jeunes generations. RГ©seaux, 2001/2, nВ°106, 103-133

Internet Sites

Marcus, S. (2010). How On the web Private Revenue Work and How Businesses Can Get Involved. Contacted on The spring 14, 2011, from: http://mashable.com/2010/10/31/private-sales-success/

Cain Burns, C., Wortham, J

Sherman, L. (2008). By Invite Only. Forbes Magazine, dated February 25, 2008

http://www.forbes.com/forbes/2008/0225/070.html

de Loor, T. (2011), Not any title, Consulted on April 14, 2011, from: http://www.shopvip.com/shop/sales

de Rostand, C

(2011), Wie zijn wij?, Conferred with on 04 14, coming from: http://fr.snapstore.be/sales


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