Proper Marketing Strategy

 Strategic Marketing Plan Dissertation

Desk of Material

Executive Overview........................................................................................................... 3 Product Profile……………............................................................................................... 5 Business Review…............................................................................................................. 6 Important Issues/Key Learnings………..................................................................................... 9 Organizing Conclusions….................................................................................................. 10 Marketing Strategy & Objectives………. ….................................................................. 16 Essential Strategic Marketing Initiatives................ ………………………. ……………….. 18 Marketing Programs…………. ……. ………………………………………………..... 22 Work schedule of Events……………....................................................................................... 25 Manufacturer Economics......................................... …………... ………………………………. twenty six Risks.................................................................................................................................. 27 Financials……………………………………………………………………………….. $$ References……………………………………………………………………………..... 28 Appendix A - M …....................................................................................................... 29-37

Executive Overview

Montreal VIP currently offers an unlimited selection of services, ranging from writing business proposals to organizing fundraising events, to strip golf clubs outings intended for the guys as well as girls. Though this gives them great adaptability to provide almost everyone for every type of celebration, it has influenced them monetarily resulting in a loss of net income before taxes simply by $17, 500 from 2005 to 2006). Therefore , Montreal VIP need to redefine the target market and service offerings if it wants to increase the profitability and be sure its place within this industry.

Montreal VIP has 3 main options which can help that attain their ultimate objective of achieving an increase in success from 06\ fiscal year and carve out a piece of the market within it is industry. The foremost is to focus on women market, the second reason is to go following the corporate industry, and the last is to keep with its main strategy, you market.

Having a potential of 8, 500 bachelor celebrations per year in Montreal in support of 20% of this being accounted for, over $4, 500, 1000 in revenue is being left untouched on a yearly basis. This prospect can easily be taken advantage of by simply Montreal VIP through the straightforward use of streamlining its services and concentrating on the right target market.

With its solid image as the best man party organizers in Montreal and the supplier connections to back it up, Montreal VIP has created an expertise within this market segment and has the great word-of-mouth marketing promotions to back it up. By effectively targeting the forex market, Montreal VIP can really assume a rise in sales simply by 50% and a net gain before taxes of $53, 000 compared to $3, nine hundred in 2006.

Item Profile

Item Description

Montreal VIP is a business which offers mostly event organizing services, just like parties, fundraisers, corporate occasions and weekend getaways, all while marketing the best from the Montreal night life. The concept should be to offer not simply entertainment, nevertheless also ease and easy mind for the individuals who are organising an event along with those who are going to it. Montreal VIP may organize a complete evening or weekend wherever guests will not have to worry about where to go, how they will get there, waiting in line-ups or making reservations; all can be planned out based on their certain needs and requests to make sure guests can fully get pleasure from themselves and possess the best of time, hassle-free.

Product Vision/Positioning

Marketing VIP positions itself as a innovator in the party and celebration planning market. The organization would want to be...

References: About. com: Small Business: Canada. Viewed May possibly 28, 2007.

Montreal Nitelife Tours. Looked at May twenty two, 2007. www.montrealnitelifetours.com.

Personal phone call to find out prices and rates.

Las vegas VIP. Seen May 31, 2007. http://www.bachelorvegas.com/.

TravelNice

BachelorPartyGuide. May well, 2007. http://www.nycbp.com/bachelor/index.html.

US: Passport Rules. May possibly, 2007. http://www.federalnewsradio.com/?nid=78&sid=1089249.

Passports. May, 2007. http://travel.gov/passport/passport_1738.html.

Todaro, Wendy. (2003). " Want to be a CEO? Stay still. " Might, 2007. http://www.forbes.com/2003/03/31/cx wt 0401exec. html

Appendix A


Related

Essay on Domestic Products Are Used Less Than Overseas Goods in Vietnam

Abstract This report studies that Thai companies are facing challenges and competitions with foreign firms when their products flock to Vietnam. This kind of results in a large number…...

Science Event Essay

Science exhibit Exhibitors are in charge of for developing their exhibition stand. The exhibit needs to be engaging for any non-scientific visitor and include connected interactive activities. Most…...

Provinces with the Philippines and Gardenia Breads Products Essay

Gardenia At the begining of 1997, QAF Limited through Gardenia Foreign (S) Pte Ltd set up Gardenia Bakeries (Philippines), Inc. and began construction of its bakery plant in the Laguna International…...

Strategic Debate on U. S Flight Industry Dissertation

Ideal Discussion on U. S i9000 Airline Industry Discussion Issue 1: Make use of the model of the typical environment (Chapter 2, Table 2 . 1) to evaluate the opportunities…...

Essay about Effective Advancements: Communication Abilities and failings

Effective Improvements: Communication Strengths and Weaknesses Communication is actually a necessity to human development. It commences biologically, just before we are created, continuing the others of our days and…...

Essay about Research Pitch On Financing Small And Moderate Scale Organization In Nigeria

п»їCONTENT OF PROPOSAL Study title Qualifications OF Pitch Question and Objective Techniques of analysis Opportunity. And limitation Plan of study Recommendations…...

Physics Pendulum Lab Statement Essay

Pendulum Raiyan Hassan SPH3U September 20, 2011 Introduction A pendulum is a unit which includes a mass attached with a string from a frictionless…...

Lord from the Flies and Human Nature Essay

Good and evil. These are generally two terms that everybody offers heard. One question that can arise coming from these two phrases is whether human beings are essentially…...

Organelles and Functions Article

Plant Cellular Organelles Information OrganelleDescription NucleusThe nucleus is made up of all of the genetic make-up in the cell and it is the control center with the cell NucleolusThe…...

Clark Sink Company Dissertation

Benedictine University MBA 683 Job Management 2013 Circumstance analysis Clark Water filters Company Yilei Zhu Clark Sink Company…...