Theme Malls Feasibility in India

 Theme Malls Feasibility in India Dissertation

Will Themed Department stores Work in Country like India

Shaila aunty is a active woman nowadays. Not every working day you have the daughter's marriage after all. Aunty ji is definitely busy making recurrent models of To – Nagar, a congested famous searching street of Chennai. By Expensive Kanchivaram silk saries and jewelry to every small property decoration got its providing address in countless tiny shops of T - Nagar. Shaila aunty ji is a single harried, mixed up and restless mother these days. В

They are the very concerns Themed malls are answer to. A styled mall is already an established strategy in western world. India just lately woke up for this phenomenon once Omaxe began India's initial wedding shopping mall, Gold Souk opened initially themed mall dedicate to jewelry in Gurgaon. The biggest advantage Designed malls or specialty malls as they otherwise known as, provide is far more choice and variety of related goods or services beneath one roofing. It is the place where you really know what you wish and you are practically sure to obtain it.

The future of department stores in India, as standard, looks unstable at the moment. Ernst & Small say 80 percent of India's prominent 255 malls will be failing, and half of them are in dreadful straits. Major reason is non-sustainable business model of building and keeping malls. Malls are seen while mere creation ventures by builders that happen to be then leased or sold-out to buyers. Service element of it is very overlooked. As a result mall does not provide shopping as a great entertaining experience. Another difficulty that standard neighborhood department stores face is finding a correct tenant mix. With all types of shops included, it becomes a challenging work to provide a natural shoppertainment. Hence Themed malls make a strong case for themselves as an alternative. Themed malls will be hit in mature market segments of universe. In India it is ready time for these to start off in cities just like Gurgaon, Delhi and Mumbai. Themed shopping center necessitates limited integration of mall development to mall management with clear positioning of revenue proposition. It also helps...


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